{
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      "title": "Mikita Shastak — Startup Founder Mentor and Product Builder",
      "description": "Startup mentoring and product consulting with Mikita Shastak: idea validation, product direction, onboarding, monetization and execution.",
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      "headings": [
        {
          "text": "Hi, I'm Mikita",
          "url": "https://www.shastak.com/#hi-i-m-mikita"
        },
        {
          "text": "Mentor for Startup Founders",
          "url": "https://www.shastak.com/#mentor-for-startup-founders"
        },
        {
          "text": "Mentor for Startup Founders",
          "url": "https://www.shastak.com/#mentor-for-startup-founders-2"
        },
        {
          "text": "Turn uncertainty into clarity and growth, helping move from 0 → 1 with confidence and measurable results.",
          "url": "https://www.shastak.com/#turn-uncertainty-into-clarity-and-growth-helping-move-from-0-1-with-confidence-and-measurable-results"
        },
        {
          "text": "Turn uncertainty into clarity and growth, helping move from 0 → 1 with confidence and measurable results.",
          "url": "https://www.shastak.com/#turn-uncertainty-into-clarity-and-growth-helping-move-from-0-1-with-confidence-and-measurable-results-2"
        },
        {
          "text": "Turn uncertainty into clarity and growth, helping move from 0 → 1 with confidence and measurable results.",
          "url": "https://www.shastak.com/#turn-uncertainty-into-clarity-and-growth-helping-move-from-0-1-with-confidence-and-measurable-results-3"
        },
        {
          "text": "11+",
          "url": "https://www.shastak.com/#11"
        },
        {
          "text": "11+",
          "url": "https://www.shastak.com/#11-2"
        },
        {
          "text": "Years in tech",
          "url": "https://www.shastak.com/#years-in-tech"
        },
        {
          "text": "Years in tech",
          "url": "https://www.shastak.com/#years-in-tech-2"
        },
        {
          "text": "14",
          "url": "https://www.shastak.com/#14"
        },
        {
          "text": "14",
          "url": "https://www.shastak.com/#14-2"
        },
        {
          "text": "Startups launched",
          "url": "https://www.shastak.com/#startups-launched"
        },
        {
          "text": "Startups launched",
          "url": "https://www.shastak.com/#startups-launched-2"
        },
        {
          "text": "4",
          "url": "https://www.shastak.com/#4"
        },
        {
          "text": "4",
          "url": "https://www.shastak.com/#4-2"
        },
        {
          "text": "Successful exits",
          "url": "https://www.shastak.com/#successful-exits"
        },
        {
          "text": "Successful exits",
          "url": "https://www.shastak.com/#successful-exits-2"
        },
        {
          "text": "5",
          "url": "https://www.shastak.com/#5"
        },
        {
          "text": "5",
          "url": "https://www.shastak.com/#5-2"
        },
        {
          "text": "Current businesses",
          "url": "https://www.shastak.com/#current-businesses"
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        {
          "text": "Current businesses",
          "url": "https://www.shastak.com/#current-businesses-2"
        },
        {
          "text": "Not sure if this suits you?",
          "url": "https://www.shastak.com/#not-sure-if-this-suits-you"
        },
        {
          "text": "Get in touch",
          "url": "https://www.shastak.com/#get-in-touch"
        },
        {
          "text": "I'll personally contact you and review your situation to see if I can help.",
          "url": "https://www.shastak.com/#i-ll-personally-contact-you-and-review-your-situation-to-see-if-i-can-help"
        },
        {
          "text": "Who I help",
          "url": "https://www.shastak.com/#who-i-help"
        },
        {
          "text": "Who I help",
          "url": "https://www.shastak.com/#who-i-help-2"
        },
        {
          "text": "What value can you get?",
          "url": "https://www.shastak.com/#what-value-can-you-get"
        },
        {
          "text": "What value can you get?",
          "url": "https://www.shastak.com/#what-value-can-you-get-2"
        },
        {
          "text": "What result can you get?",
          "url": "https://www.shastak.com/#what-result-can-you-get"
        },
        {
          "text": "What result can you get?",
          "url": "https://www.shastak.com/#what-result-can-you-get-2"
        },
        {
          "text": "About Mikita Shastak",
          "url": "https://www.shastak.com/#about-mikita-shastak"
        },
        {
          "text": "About Mikita Shastak",
          "url": "https://www.shastak.com/#about-mikita-shastak-2"
        },
        {
          "text": "“You may feel extremely vulnerable, unstable, or unsure. I’ve been there and I know the way out.”",
          "url": "https://www.shastak.com/#you-may-feel-extremely-vulnerable-unstable-or-unsure-ive-been-there-and-i-know-the-way-out"
        },
        {
          "text": "“You may feel extremely vulnerable, unstable, or unsure. I’ve been there and I know the way out.”",
          "url": "https://www.shastak.com/#you-may-feel-extremely-vulnerable-unstable-or-unsure-ive-been-there-and-i-know-the-way-out-2"
        },
        {
          "text": "What's on the menu?",
          "url": "https://www.shastak.com/#what-s-on-the-menu"
        },
        {
          "text": "What's on the menu?",
          "url": "https://www.shastak.com/#what-s-on-the-menu-2"
        },
        {
          "text": "Still got questions?",
          "url": "https://www.shastak.com/#still-got-questions"
        },
        {
          "text": "Still got questions?",
          "url": "https://www.shastak.com/#still-got-questions-2"
        },
        {
          "text": "My Projects",
          "url": "https://www.shastak.com/#my-projects"
        },
        {
          "text": "My Projects",
          "url": "https://www.shastak.com/#my-projects-2"
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      "url": "https://www.shastak.com/saas",
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      "title": "Product Growth Service Availability | Mikita Shastak",
      "description": "Check current availability for product-growth services and contact Mikita Shastak to discuss your product.",
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      "headings": [
        {
          "text": "Sorry, I'm fully booked",
          "url": "https://www.shastak.com/saas#sorry-i-m-fully-booked"
        },
        {
          "text": "I would be happy to talk to you!",
          "url": "https://www.shastak.com/saas#i-would-be-happy-to-talk-to-you"
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      "url": "https://www.shastak.com/lets-chat",
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      "title": "App Growth Consultation and Booking | Mikita Shastak",
      "description": "Watch the introductory video and use the booking page to discuss app growth, product strategy and monetization with Mikita Shastak.",
      "markdown": "https://www.shastak.com/lets-chat.md",
      "type": "page",
      "headings": [
        {
          "text": "Grow Your App MRR… GUARANTEED",
          "url": "https://www.shastak.com/lets-chat#grow-your-app-mrr-guaranteed"
        },
        {
          "text": "Grow Your App MRR… GUARANTEED",
          "url": "https://www.shastak.com/lets-chat#grow-your-app-mrr-guaranteed-2"
        },
        {
          "text": "Step #1: Watch this video",
          "url": "https://www.shastak.com/lets-chat#step-1-watch-this-video"
        },
        {
          "text": "Step #1: Watch this video",
          "url": "https://www.shastak.com/lets-chat#step-1-watch-this-video-2"
        },
        {
          "text": "Step #2: Book a call with me",
          "url": "https://www.shastak.com/lets-chat#step-2-book-a-call-with-me"
        },
        {
          "text": "Step #2: Book a call with me",
          "url": "https://www.shastak.com/lets-chat#step-2-book-a-call-with-me-2"
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      "url": "https://www.shastak.com/asaservice",
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      "title": "Individual Support Availability | Mikita Shastak",
      "description": "Check individual-support availability and join the waitlist or discuss other options with Mikita Shastak.",
      "markdown": "https://www.shastak.com/asaservice.md",
      "type": "page",
      "headings": [
        {
          "text": "Sorry, I'm fully booked",
          "url": "https://www.shastak.com/asaservice#sorry-i-m-fully-booked"
        },
        {
          "text": "My capacity for Individual Support is limited. But there are always other options. And a waitlist.",
          "url": "https://www.shastak.com/asaservice#my-capacity-for-individual-support-is-limited-but-there-are-always-other-options-and-a-waitlist"
        },
        {
          "text": "My capacity for Product Growth as a Service is limited. But there are always other options. And a waitlist.",
          "url": "https://www.shastak.com/asaservice#my-capacity-for-product-growth-as-a-service-is-limited-but-there-are-always-other-options-and-a-waitlist"
        },
        {
          "text": "I would be happy to talk to you!",
          "url": "https://www.shastak.com/asaservice#i-would-be-happy-to-talk-to-you"
        },
        {
          "text": "Let's talk about what I'm working on and when I'll be done with it. It's cool to meet new people too!",
          "url": "https://www.shastak.com/asaservice#let-s-talk-about-what-i-m-working-on-and-when-i-ll-be-done-with-it-it-s-cool-to-meet-new-people-too"
        },
        {
          "text": "Let's talk about what I'm working on and when I'll be done with it. It's cool to meet new people too!",
          "url": "https://www.shastak.com/asaservice#let-s-talk-about-what-i-m-working-on-and-when-i-ll-be-done-with-it-it-s-cool-to-meet-new-people-too-2"
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    {
      "url": "https://www.shastak.com/custom",
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      "title": "Custom Consulting and Collaboration | Mikita Shastak",
      "description": "Describe a custom consulting or collaboration request to Mikita Shastak using the contact form.",
      "markdown": "https://www.shastak.com/custom.md",
      "type": "page",
      "headings": [
        {
          "text": "So, your desires are unconventional, huh?",
          "url": "https://www.shastak.com/custom#so-your-desires-are-unconventional-huh"
        },
        {
          "text": "Okay, let's chat!",
          "url": "https://www.shastak.com/custom#okay-let-s-chat"
        },
        {
          "text": "Okay, let's chat!",
          "url": "https://www.shastak.com/custom#okay-let-s-chat-2"
        },
        {
          "text": "Okay, let's chat!",
          "url": "https://www.shastak.com/custom#okay-let-s-chat-3"
        },
        {
          "text": "So, your desires are unconventional, huh?",
          "url": "https://www.shastak.com/custom#so-your-desires-are-unconventional-huh-2"
        },
        {
          "text": "So, your desires are unconventional, huh?",
          "url": "https://www.shastak.com/custom#so-your-desires-are-unconventional-huh-3"
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    {
      "url": "https://www.shastak.com/blog/from-zero-to-10-000-mrr-in-108-days-my-solo-founder-experiment",
      "canonical": "https://www.shastak.com/blog/from-zero-to-10-000-mrr-in-108-days-my-solo-founder-experiment",
      "title": "From Zero to $10,000 MRR in 108 Days: My Solo Founder Experiment | Mikita Shastak",
      "description": "An introduction to the creator’s 108-day solo-founder experiment: building Askesis, posting daily and working toward a monthly revenue goal.",
      "markdown": "https://www.shastak.com/blog/from-zero-to-10-000-mrr-in-108-days-my-solo-founder-experiment.md",
      "type": "article",
      "headings": [
        {
          "text": "From Zero to $10,000 MRR in 108 Days: My Solo Founder Experiment",
          "url": "https://www.shastak.com/blog/from-zero-to-10-000-mrr-in-108-days-my-solo-founder-experiment#from-zero-to-10-000-mrr-in-108-days-my-solo-founder-experiment"
        },
        {
          "text": "The Challenge",
          "url": "https://www.shastak.com/blog/from-zero-to-10-000-mrr-in-108-days-my-solo-founder-experiment#the-challenge"
        },
        {
          "text": "What exactly am I building?",
          "url": "https://www.shastak.com/blog/from-zero-to-10-000-mrr-in-108-days-my-solo-founder-experiment#what-exactly-am-i-building"
        },
        {
          "text": "But this challenge is about more than money",
          "url": "https://www.shastak.com/blog/from-zero-to-10-000-mrr-in-108-days-my-solo-founder-experiment#but-this-challenge-is-about-more-than-money"
        },
        {
          "text": "The main questions of this experiment",
          "url": "https://www.shastak.com/blog/from-zero-to-10-000-mrr-in-108-days-my-solo-founder-experiment#the-main-questions-of-this-experiment"
        },
        {
          "text": "What’s next",
          "url": "https://www.shastak.com/blog/from-zero-to-10-000-mrr-in-108-days-my-solo-founder-experiment#whats-next"
        },
        {
          "text": "Final thought",
          "url": "https://www.shastak.com/blog/from-zero-to-10-000-mrr-in-108-days-my-solo-founder-experiment#final-thought"
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      "url": "https://www.shastak.com/blog/30-day-challenges-that-actually-work",
      "canonical": "https://getaskesis.com/blog/30-day-challenges-that-actually-work",
      "title": "30-Day Challenges That Actually Work | Mikita Shastak",
      "description": "Challenge ideas and a discussion of short, time-limited commitments, with research references from the Askesis blog.",
      "markdown": "https://www.shastak.com/blog/30-day-challenges-that-actually-work.md",
      "type": "article",
      "headings": [
        {
          "text": "30-Day Challenges That Actually Work",
          "url": "https://www.shastak.com/blog/30-day-challenges-that-actually-work#30-day-challenges-that-actually-work"
        },
        {
          "text": "References",
          "url": "https://www.shastak.com/blog/30-day-challenges-that-actually-work#references"
        }
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      "canonicalDatePublished": "2025-12-10"
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    {
      "url": "https://www.shastak.com/blog/how-askesis-works-the-neuroscience-of-time-limited-discipline-that-rewires-your-brain",
      "canonical": "https://getaskesis.com/blog/how-askesis-works-the-neuroscience-of-time-limited-discipline-that-rewires-your-brain",
      "title": "How Askesis Works | Mikita Shastak",
      "description": "The Askesis blog’s explanation of time-limited commitments and habit-building concepts, with its research reference list.",
      "markdown": "https://www.shastak.com/blog/how-askesis-works-the-neuroscience-of-time-limited-discipline-that-rewires-your-brain.md",
      "type": "article",
      "headings": [
        {
          "text": "How Askesis Works",
          "url": "https://www.shastak.com/blog/how-askesis-works-the-neuroscience-of-time-limited-discipline-that-rewires-your-brain#how-askesis-works"
        },
        {
          "text": "References",
          "url": "https://www.shastak.com/blog/how-askesis-works-the-neuroscience-of-time-limited-discipline-that-rewires-your-brain#references"
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      "canonicalDatePublished": "2025-12-07"
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    {
      "url": "https://www.shastak.com/blog/90-days-no-alcohol-what-actually-happened",
      "canonical": "https://getaskesis.com/blog/90-days-no-alcohol-what-actually-happened",
      "title": "90 Days No Alcohol | Mikita Shastak",
      "description": "Mikita’s first-person account of a 90-day no-alcohol challenge, including self-reported changes in sleep, energy and daily routines.",
      "markdown": "https://www.shastak.com/blog/90-days-no-alcohol-what-actually-happened.md",
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      "headings": [
        {
          "text": "90 Days No Alcohol",
          "url": "https://www.shastak.com/blog/90-days-no-alcohol-what-actually-happened#90-days-no-alcohol"
        },
        {
          "text": "Week 1–2: The Surprise",
          "url": "https://www.shastak.com/blog/90-days-no-alcohol-what-actually-happened#week-12-the-surprise"
        },
        {
          "text": "Week 3–4: The Fog Lifted",
          "url": "https://www.shastak.com/blog/90-days-no-alcohol-what-actually-happened#week-34-the-fog-lifted"
        },
        {
          "text": "Week 5–8: Energy Became Predictable",
          "url": "https://www.shastak.com/blog/90-days-no-alcohol-what-actually-happened#week-58-energy-became-predictable"
        },
        {
          "text": "Week 9–12: The Identity Shift",
          "url": "https://www.shastak.com/blog/90-days-no-alcohol-what-actually-happened#week-912-the-identity-shift"
        },
        {
          "text": "The Numbers (because I know you want them)",
          "url": "https://www.shastak.com/blog/90-days-no-alcohol-what-actually-happened#the-numbers-because-i-know-you-want-them"
        },
        {
          "text": "The Truth",
          "url": "https://www.shastak.com/blog/90-days-no-alcohol-what-actually-happened#the-truth"
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      "canonicalDatePublished": "2025-12-06"
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    {
      "url": "https://www.shastak.com/blog/the-one-morning-habit-that-made-me-unrecognisable-in-30-days",
      "canonical": "https://getaskesis.com/blog/the-one-morning-habit-that-made-me-unrecognisable-in-30-days",
      "title": "The One Morning Habit That Made Me Unrecognisable in 30 Days | Mikita Shastak",
      "description": "A first-person account of a 30-day morning movement challenge and the author’s self-reported routine changes.",
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      "headings": [
        {
          "text": "The One Morning Habit That Made Me Unrecognisable in 30 Days",
          "url": "https://www.shastak.com/blog/the-one-morning-habit-that-made-me-unrecognisable-in-30-days#the-one-morning-habit-that-made-me-unrecognisable-in-30-days"
        },
        {
          "text": "Week 1: It Felt Stupid",
          "url": "https://www.shastak.com/blog/the-one-morning-habit-that-made-me-unrecognisable-in-30-days#week-1-it-felt-stupid"
        },
        {
          "text": "Week 2: The Compound Effect Kicked In",
          "url": "https://www.shastak.com/blog/the-one-morning-habit-that-made-me-unrecognisable-in-30-days#week-2-the-compound-effect-kicked-in"
        },
        {
          "text": "Week 3: People Started Noticing",
          "url": "https://www.shastak.com/blog/the-one-morning-habit-that-made-me-unrecognisable-in-30-days#week-3-people-started-noticing"
        },
        {
          "text": "Week 4: I Became Unrecognisable — to Myself",
          "url": "https://www.shastak.com/blog/the-one-morning-habit-that-made-me-unrecognisable-in-30-days#week-4-i-became-unrecognisable-to-myself"
        },
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          "text": "The Numbers (because I tracked everything)",
          "url": "https://www.shastak.com/blog/the-one-morning-habit-that-made-me-unrecognisable-in-30-days#the-numbers-because-i-tracked-everything"
        },
        {
          "text": "The Secret",
          "url": "https://www.shastak.com/blog/the-one-morning-habit-that-made-me-unrecognisable-in-30-days#the-secret"
        }
      ],
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    {
      "url": "https://www.shastak.com/blog/why-most-people-quit-their-habits-(and-the-7-90-day-trick-that-stops-it)",
      "canonical": "https://getaskesis.com/blog/why-most-people-quit-their-habits-(and-the-7-90-day-trick-that-stops-it)",
      "title": "Why Most People Quit Their Habits (and the 7–90-Day Trick That Stops It) | Mikita Shastak",
      "description": "An Askesis essay on giving commitments a fixed finish line, with a 7–90-day challenge approach and research references.",
      "markdown": "https://www.shastak.com/blog/why-most-people-quit-their-habits-(and-the-7-90-day-trick-that-stops-it).md",
      "type": "article",
      "headings": [
        {
          "text": "Why Most People Quit Their Habits (and the 7–90-Day Trick That Stops It)",
          "url": "https://www.shastak.com/blog/why-most-people-quit-their-habits-(and-the-7-90-day-trick-that-stops-it)#why-most-people-quit-their-habits-and-the-790-day-trick-that-stops-it"
        },
        {
          "text": "The Hidden Reason 92% of Habits Die",
          "url": "https://www.shastak.com/blog/why-most-people-quit-their-habits-(and-the-7-90-day-trick-that-stops-it)#the-hidden-reason-92-of-habits-die"
        },
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